{"id":93,"date":"2023-06-27T14:12:27","date_gmt":"2023-06-27T14:12:27","guid":{"rendered":"https:\/\/blews.media\/blog\/?p=93"},"modified":"2023-06-27T14:12:27","modified_gmt":"2023-06-27T14:12:27","slug":"lets-fix-that-one-thing-is-secretly-costing-you-thousands-in-your-hvac-business-marketing","status":"publish","type":"post","link":"https:\/\/blewsmedia.com\/blog\/20230627\/lets-fix-that-one-thing-is-secretly-costing-you-thousands-in-your-hvac-business-marketing\/","title":{"rendered":"Let’s fix that one thing is secretly costing you thousands in your HVAC business marketing"},"content":{"rendered":"

HVAC businesses are one of the only year-round service businesses.<\/p>\n

Roofers, landscapers, contractors, builders, painters\u2026 they are all beholden to the weather and the seasons.<\/p>\n

HVAC, as an industry, has A\/C installs and repairs one time of year, furnace and heating installs and repairs during the Fall, Winter and Spring months, and duct work and servicing literally 12 months of the year.<\/p>\n

However, lately, I\u2019ve seen a dangerous thing happening on Facebook. Specifically, I\u2019ve been getting served (and we should say over-served) ads for HVAC businesses that are not only not working, but really screwing up businesses.<\/p>\n

Now, don\u2019t get me wrong here…<\/p>\n

I love that local businesses are turning to digital marketing for growth. Facebook Ads are a simple and affordable platform to reach new customers and to grow your current brand. For HVAC marketing strategies, lead generation is THE<\/strong><\/em> best marketing strategy to use – copywriting, landing pages and Facebook Advertising.<\/p>\n

However, looking deeper, these ads aren\u2019t working. Without myself talking to the business owners, going over their numbers and running their campaigns, I know this for a fact.<\/p>\n

In this article, I\u2019ll tell you why. We\u2019ll look at the issue I\u2019ve noticed, what it might be costing your business and, most important, how to actually fix it!<\/p>\n

Does your HVAC marketing currently budget for Facebook Ads? Have you just started Facebook advertising on your own, or have recently signed up with a new Facebook Ad provider and want some support to know things are working correctly?<\/p>\n

Then grab a drink, kick off your shoes and let\u2019s get into it!<\/p>\n

The New Problem With HVAC Businesses And Facebook Ads<\/h2>\n

So, I want to show you all of the screencaps I received in a single scroll of like ten minutes on my Facebook Feed. This isn\u2019t an exaggeration. These were some of the 20 ads I passed.<\/p>\n

\"\"<\/div>\n
\"\"<\/div>\n
\"\"<\/div>\n
\"\"<\/div>\n
\"\"<\/div>\n
\"\"<\/div>\n
\"\"<\/div>\n
\"\"<\/div>\n
\"\"<\/div>\n
\"\"<\/div>\n

And, just to be clear, these are only a small handful of the ads I’ve been served. Every day I have nearly 50% of the ads I am served on Facebook being HVAC ads.<\/p>\n

From these, and many like them, I came to a simple and clear conclusion:<\/p>\n

HVAC business owners are burning through advertising money on Facebook Ads that they will never get back!<\/strong><\/p>\n

Here\u2019s the punchline of what you\u2019ve seen…<\/p>\n

Only one single HVAC company in these ads are what we could consider \u2018local\u2019. I am not only considered outside of the rest of these companies\u2019 service areas – I\u2019m states away! That means, for the companies serving ads to me, someone who will never call them, they are being charged for nothing. There will be no return on their advertising investment, at all, when it comes to me.<\/p>\n

\"\"<\/div>\n

Now, I need HVAC techs every now and then. Personally, I use an HVAC company in New Castle that is only a few blocks away from my house.<\/p>\n

But these other companies have no chance of gaining my business. They are too far away. Even if I were in love with them, and asked nicely, they would tell me no, right?<\/p>\n

One question popped into my head as I saw all of these companies… \u201cAm I the only error?\u201d If you noticed, some of these ads have 10+ comments. Most of them are telling the company that they are, indeed, serving ads to people outside of their service area.<\/p>\n

So, not just me. Not just one HVAC company either.<\/p>\n

The cost of setting up an advertising campaign with one error<\/h2>\n

Before we dive into how much money could be wasted with this error, let\u2019s look at what the actual error is.<\/p>\n

Without detailing the depth of the course-worth of info that are on the subjects \u201cFacebook Ads\u201d and \u201cDigital Advertising\u201d, let\u2019s start by understanding some things about setting up an advertising campaign. <\/p>\n

In an advertising campaign, we have pieces of information that we need to collect. These are like boundaries for how we perform, make choices and refine the campaign over time.<\/p>\n

For many advertising campaigns we need:<\/p>\n